Think of CCPA as a shield that helps protect the privacy of Californians in the digital world. CCPA, or the California Consumer Privacy Act, is a robust privacy law that gives residents of California more control over their personal data. It covers information like your name, address, and online behavior. The law grants Californians the right to know what personal data is collected about them, request its deletion, and even opt out of the sale of their data to third parties. Businesses that operate in California or serve California consumers are required to comply with CCPA's strict data protection rules. It's a significant step in empowering individuals to have more say in how their data is used by companies, ensuring greater transparency and privacy in the digital age.