Gated content is like a restricted area in a theme park where visitors need to provide certain information or take specific actions, such as filling out a form or signing up, in order to access exclusive content. In the digital world, it refers to online content, such as articles, e-books, or videos, that is hidden behind a 'gate' or barrier. To access this content, users are required to provide their contact information, subscribe to a newsletter, or perform a designated action. It's similar to receiving a special souvenir at the theme park after completing a challenge. Gated content is used by businesses to generate leads, build email lists, and offer valuable resources to their audience in exchange for engagement or contact details.