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Definition of SEO (Search Engine Optimization)

The practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What is SEO (Search Engine Optimization)?

Think of SEO, or Search Engine Optimization, like putting up signs and directions to make your shop more visible and easy to find in a huge mall. In the online world, SEO is the practice of making your website more noticeable and attractive to search engines like Google. When someone searches for something on the internet, search engines decide which websites to show based on many factors. SEO involves tweaking your website to improve these factors. This includes using the right keywords, which are words people commonly search for, making sure your website loads quickly, and having good quality content that's useful to visitors. The goal is to rank higher in search results, so more people can find and visit your website. This isn't about paying for ads, but rather improving your site so it naturally appears higher up in the list when someone searches for something you offer. Good SEO means more people can find your website easily, which could lead to more visitors, and potentially more customers or followers.