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Definition of User engagement

User engagement refers to the level of interaction and involvement that users have with a website, app, or content. It measures how active and interested users are in the digital experience.

What is User engagement?

User engagement is like the heartbeat of a digital platform. It gauges how much users connect with and participate in the online world. When people visit a website, use a mobile app, or consume online content, their engagement reflects how much they interact, stay interested, and find value in what they're experiencing. It includes actions like clicking links, commenting, sharing, or spending time exploring. High user engagement indicates that the digital experience is captivating and fulfilling users' needs, while low engagement may suggest room for improvement. It's a critical metric for website owners and content creators, as it helps them tailor their offerings to better serve their audience and keep them involved.