Anchor text refers to the clickable text in a hyperlink. It is usually underlined and appears in a different color than the surrounding text.


Anchor text serves as a direct link to another webpage or a different section of the same page. It is essential for navigation on the internet, allowing users to move between pages with ease.


  1. Linking functionality: AT functions as a pointer, directing users to relevant content when clicked.
  2. Visibility: It stands out from normal text, making it easily recognizable as a link.
  3. Descriptive nature: Often, AT provides a brief description of the linked content, giving users an idea of what they'll find before clicking.


Anchor text is crucial for search engines, as it helps determine the relevance and context of the linked page. Properly chosen AT can improve SEO by signaling the topic or keywords of the linked content.


  1. Exact match: Uses keywords that directly relate to the linked page's content.
  2. Partial match: Includes some keywords related to the linked content but not necessarily an exact match.
  3. Branded: Uses the name of a brand or company as the AT.
  4. Generic: Uses generic phrases like "click here" or "learn more."

Best practices

  • Relevance: Choose anchor text that accurately describes the linked content.
  • Clarity: Ensure the text is clear and easy to understand.
  • Length: Avoid overly long AT that may confuse or deter users.


In an article about pet care, the AT "best dog grooming practices" could link to a detailed guide on grooming tips for dogs.

Anchor text plays a vital role in enhancing the user experience and optimizing web content for better visibility and accessibility.