A brief overview of ecommerce growth

In recent years, ecommerce has experienced exponential growth, transforming from a niche market to a cornerstone of the global economy. This shift is driven by technological advancements, changing consumer behaviors, and the increasing availability of the internet. As of 2023, global ecommerce sales are projected to surpass $6 trillion, highlighting the critical role that online retail plays in the business world. For enterprises, having a robust ecommerce platform is not just a competitive advantage; it's a necessity. A well-chosen platform can enhance customer experiences, streamline operations, and drive substantial revenue growth. Conversely, a poorly chosen platform can lead to operational inefficiencies, poor customer satisfaction, and lost sales opportunities.

Introduction of "enterprise ecommerce platform"

In this guide, we will delve into the concept of "enterprise ecommerce platform," a term that encompasses comprehensive, scalable, and feature-rich software solutions designed to meet the complex needs of large businesses. These platforms support high volumes of transactions, extensive product catalogs, multiple currencies, and diverse integration requirements, making them essential for enterprises aiming to maintain a robust online presence. Our discussion will explore various aspects of these platforms, helping you understand their critical features and capabilities.

Purpose of the guide

The primary goal of this guide is to assist businesses in navigating the myriad of options available in the market to find the best enterprise ecommerce platform tailored to their specific needs. Whether you are a large retailer looking to upgrade your existing system or a growing business preparing to scale, this guide will provide you with the insights and criteria necessary to make an informed decision. We will cover key considerations such as scalability, customization, integration capabilities, and security. By the end of this guide, you will have a comprehensive understanding of what to look for in an enterprise ecommerce platform and be better equipped to choose a solution that supports your business goals and growth trajectory.

Why your business needs an enterprise ecommerce platform

Definition of an enterprise ecommerce platform

An enterprise ecommerce platform is a comprehensive software solution designed to handle the complex needs of large-scale businesses that sell products or services online. Unlike standard ecommerce solutions, enterprise platforms offer advanced features, scalability, and customization options. These platforms are engineered to support significant traffic, integrate with various enterprise systems (such as ERP, CRM, and SCM), and ensure robust security and compliance measures.

Differences between enterprise and regular ecommerce platforms

Scalability and performance

  • Enterprise platforms

    Built to handle massive traffic and large transaction volumes without compromising performance. They are optimized for high-speed processing and minimal downtime, which is crucial for businesses with substantial online sales. 
  • Regular platforms

    Generally designed for small to medium-sized businesses with lower traffic and transaction volumes, they may experience performance issues under heavy loads.

Customization and flexibility

  • Enterprise platforms

    Offer extensive customization options to meet the unique needs of large businesses. They provide the flexibility to tailor the platform’s features, user interface, and workflows to specific business requirements.

  • Regular platforms

    Offer limited customization options, typically relying on predefined templates and plugins. They may not support highly specialized business processes or integrations.

Benefits of using an enterprise-level solution

  1. Enhanced user experience

    Enterprise ecommerce platforms provide advanced tools to create personalized shopping experiences, such as AI-driven product recommendations, dynamic pricing, and customer segmentation. This leads to higher customer satisfaction and loyalty.

  2. Robust security and compliance

    Security is paramount for enterprise platforms, which are equipped with advanced security features like data encryption, secure payment gateways, and fraud detection systems. They also comply with industry standards and regulations (e.g., GDPR, PCI-DSS), protecting both the business and its customers.

  3. Advanced analytics and reporting

    Enterprise solutions come with powerful analytics and reporting tools that offer deep insights into customer behavior, sales performance, and market trends. These insights enable businesses to make data-driven decisions, optimize marketing strategies, and improve overall operational efficiency.

  4. Global reach and multichannel support

    Large businesses often operate in multiple regions and through various sales channels. Enterprise ecommerce platforms support multi-language, multi-currency, and multi-channel capabilities, allowing businesses to reach a global audience and manage sales across different platforms (e.g., online store, mobile app, social media).

  5. Scalability and future-proofing

    As businesses grow, their ecommerce platform must scale seamlessly to accommodate increased traffic, transactions, and inventory. Enterprise platforms are designed to grow with the business, ensuring long-term sustainability and reducing the need for frequent platform migrations. Let's take a closer look at scalability in the next chapter!

Key features to look for in an enterprise ecommerce platform


Scalability is a critical feature for an enterprise ecommerce platform because it ensures the system can handle a growing amount of work and accommodate an increase in the number of users, transactions, and data without compromising performance. Here are key reasons why scalability is important:

1. Peak traffic handling

  • Seasonal peaks

    Enterprises often experience significant spikes in traffic during peak seasons such as holidays, sales events (e.g., Black Friday, Cyber Monday), and promotional campaigns. A scalable platform ensures that the website remains responsive and operational during these high-demand periods, preventing potential revenue loss due to downtime or slow performance.

  • Unexpected surges

    Viral marketing campaigns or sudden increases in demand can cause unexpected surges in traffic. A scalable platform can adapt to these changes quickly, ensuring a seamless customer experience.

2. Growth accommodation

  • Business expansion

    As a business grows, it may expand its product range, increase its customer base, or enter new markets. A scalable ecommerce platform can support this growth without requiring a complete overhaul of the system.

  • Increased transactions

    With growth, the number of transactions processed daily can increase significantly. A scalable platform ensures that the system can handle high transaction volumes efficiently, maintaining quick processing times and accuracy.

3. Performance maintenance

  • User experience

    Consistently high performance is crucial for maintaining a positive user experience. Slow loading times or transaction failures can lead to customer frustration and cart abandonment. Scalability ensures that performance remains optimal, even under heavy loads.

  • Backend efficiency

    For enterprise operations, backend processes such as inventory management, order processing, and customer service must continue to run smoothly. A scalable platform ensures these processes remain efficient, regardless of the load.

Examples of scalable ecommerce platforms

  1. Shopify Plus


    Shopify Plus is designed for high-growth and high-volume businesses. It offers unlimited bandwidth, a global CDN, and the ability to handle thousands of transactions per minute. Its infrastructure is built to scale automatically with traffic spikes.

    Use cases

    Notable brands like Gymshark and Red Bull use Shopify Plus to manage their large-scale ecommerce operations, benefiting from its robust performance during peak periods.

  2. Salesforce Commerce Cloud


    Salesforce Commerce Cloud is known for its cloud-native scalability, offering features like multi-tenant architecture, automatic scaling, and high availability. It integrates seamlessly with other Salesforce products, providing a comprehensive solution for large enterprises.

    Use cases

    Brands such as Puma and Under Armour utilize Salesforce Commerce Cloud to manage their extensive ecommerce operations, ensuring smooth performance and scalability.

  3. BigCommerce Enterprise


    BigCommerce Enterprise is built for high-volume businesses, offering a robust API, advanced security features, and high availability. It supports large catalogs and complex operations, with the ability to handle rapid growth.

    Use cases

    Companies like Toyota and Skullcandy use BigCommerce Enterprise to manage their large-scale ecommerce platforms, benefiting from its scalability and reliability.

  4. CREA SPACE Platform


    Unleash the potential of your business with CREA SPACE—a platform that's as intuitive as it is powerful. With high scalability and responsiveness, CREA SPACE is designed to meet the demands of any project size. With it, you can undoubtedly step into a seamless digital future.

    Use cases

    Companies such as building materials manufacturer Peakston and progressive beverage export agency MOVIN Agency have also turned to CREA SPACE to help them boost their e-commerce, benefiting from its unique solutions.

By choosing a scalable ecommerce platform, enterprises can ensure that they are well-equipped to handle growth and high demand, maintaining optimal performance and providing an excellent customer experience even during peak times.

Customization and flexibility

Every enterprise has unique requirements and workflows, making customization and flexibility crucial aspects of an ecommerce platform. The ability to tailor the platform to your specific business processes, branding guidelines, and customer experience expectations empowers you to differentiate your brand endeavor and stay ahead of competitors. Whether it's modifying the frontend design, integrating third-party applications, or configuring backend functionalities, a customizable platform ensures that your ecommerce solution aligns perfectly with your business objectives.

  1. Brand identity

    So, according to the statement above, an enterprise ecommerce platform must allow businesses to create a unique online presence that aligns with their brand identity. This includes customizable themes, templates, and the ability to modify layout, color schemes, and fonts. A consistent and appealing brand image across all customer touchpoints is crucial for recognition and loyalty.

  2. Functional flexibility

    Different businesses have varied operational requirements. For instance, a B2B ecommerce platform might need complex pricing models and bulk ordering capabilities, while a B2C platform might prioritize user-friendly navigation and seamless checkout processes. The platform should support extensive customization options, including custom workflows, personalized product recommendations, and specialized payment gateways, to cater to these diverse needs.

  3. Scalability

  4. Integration capabilities

  5. User experience (UX)

(The last two points will be discussed in more detail in later sections of this blog post.)

Examples of businesses with customized platforms

  1. Nike

    Nike's ecommerce platform is a prime example of extensive customization. The company has tailored its platform to provide a highly personalized shopping experience, offering features such as product customization (e.g., Nike By You), personalized recommendations based on browsing and purchase history, and a seamless mobile shopping experience. Nike's unique branding is evident throughout the platform, reinforcing its identity and customer loyalty.

  2. Tesla

    Tesla's ecommerce platform integrates with its broader digital ecosystem, providing a seamless experience for purchasing vehicles, accessories, and energy products. The platform is highly customized to handle complex transactions, including financing options and trade-ins. It also supports Tesla's unique approach to sales and service, which includes remote diagnostics and software updates for vehicles.

  3. Warby Parker

    Warby Parker has built a customized ecommerce platform that supports its innovative business model of selling eyewear online. The platform includes unique features such as a virtual try-on tool, a home try-on program, and seamless integration with their brick-and-mortar stores. This customization supports their commitment to providing a convenient and personalized shopping experience.

  4. Sephora

    Sephora's ecommerce platform is tailored to offer a highly engaging and personalized shopping experience. Features include a virtual artist tool for trying on makeup virtually, personalized product recommendations, and a robust loyalty program integrated into the platform. Sephora's customization efforts ensure that customers receive a consistent and immersive brand experience both online and offline.

These examples highlight the importance of customization and flexibility in an enterprise ecommerce platform. By tailoring their platforms to meet specific business needs and branding requirements, these companies have successfully enhanced their customer experience, operational efficiency, and market competitiveness.


Security is paramount in an enterprise ecommerce platform to safeguard sensitive customer data, financial transactions, and intellectual property. With cyber threats on the rise, robust security measures, such as encryption, secure payment gateways, and compliance with industry standards like PCI DSS, are essential to mitigate risks and build trust with customers. A comprehensive security framework not only protects your business from potential breaches but also ensures compliance with regulatory requirements, ultimately bolstering your reputation and credibility in the market. Here are key points elaborating on this requirement:

1. Data encryption

Essential for protecting sensitive data, both in transit and at rest. Look for platforms that use robust encryption methods such as AES-256 for data storage and TLS for data transmission.

2. Access controls

Role-based access controls (RBAC) are essential to ensure only authorized personnel can access sensitive information. Multi-factor authentication (MFA) adds an extra layer of security.

3. Data backup and recovery

Regular automated backups and a robust disaster recovery plan are necessary to prevent data loss and ensure business continuity.

4. Compliance with regulations

The platform should comply with relevant data protection regulations such as GDPR, CCPA, and HIPAA. This includes having clear policies on data collection, processing, and storage.

5. Audit logs

Detailed logging and monitoring of user activities is needed to detect and respond to security incidents in real-time.

6. Vulnerability management

Regular security checking also includes vulnerability scans to identify and mitigate potential threats.

Overview of some security features

  1. SSL (Secure Sockets Layer)

    Purpose: SSL ensures that data transmitted between the user’s browser and the server is encrypted and secure.

    Benefits: Protects sensitive information such as credit card details, login credentials, and personal data from being intercepted by malicious actors.

    Implementation: Look for platforms that support at least TLS 1.2, which is the successor to SSL, and consider those that offer automatic SSL certificate renewals and management.

  2. PCI Compliance (Payment Card Industry Data Security Standard)

    Purpose: PCI compliance ensures that the platform adheres to security standards for processing, storing, and transmitting credit card information.

    Benefits: It reduces the risk of data breaches and protects customer payment information, enhancing customer trust and avoiding hefty fines.

    Implementation: Verify that the platform is PCI DSS Level 1 certified, which is the highest level of certification. This includes ensuring secure payment processing, maintaining a secure network, and implementing strong access control measures.

  3. Fraud detection

    Purpose: Fraud detection systems help identify and prevent fraudulent transactions, protecting both the business and its customers.

    Benefits: Reduces chargebacks, financial losses, and reputational damage. Enhances overall trust in the platform’s security.

    Implementation: Look for platforms that use advanced fraud detection techniques such as machine learning algorithms, IP geolocation, device fingerprinting, and behavioral analytics. Real-time transaction monitoring and risk scoring are also crucial features.

Integration capabilities

In today's interconnected digital landscape, seamless integration with other business systems and third-party services is imperative for maximizing efficiency and productivity. An enterprise ecommerce platform with extensive integration capabilities allows you to streamline workflows, eliminate data silos, and leverage the full potential of your existing infrastructure. Whether it's integrating with ERP, CRM, inventory management, or marketing automation tools, interoperability ensures smooth data exchange and synchronization across different platforms, empowering you to deliver a cohesive omnichannel experience to customers.

1. Streamlined operations

Efficiency: Integrating with existing systems like CRM and ERP ensures that data flows seamlessly between different departments, reducing the need for manual data entry and minimizing errors.

Real-time data: Having an integrated system provides real-time data updates across various functions like sales, inventory, and customer service, leading to more informed decision-making and faster response times.

Unified processes: Integration helps in unifying business processes, allowing for smoother operations and better coordination across different functions of the enterprise.

2. Enhanced customer experience

Personalization: Integration with CRM systems allows for a more personalized customer experience by leveraging customer data to tailor marketing efforts and customer interactions.

Order fulfillment: Integrating with ERP systems ensures accurate and timely order processing, inventory management, and delivery tracking, leading to higher customer satisfaction.

Consistency: Provides a consistent experience across different channels (online, in-store, and mobile), ensuring customers receive the same level of service and product information regardless of the platform they use.

3. Cost efficiency

Reduced costs: Integration reduces operational costs by automating workflows, reducing the need for manual intervention, and minimizing errors that can lead to costly rectifications.

Maintenance: Maintaining integrated systems is often less costly and complex compared to managing multiple standalone systems.

1. Customer Relationship Management (CRM)
  • Salesforce

    Offers robust capabilities for managing customer interactions, sales processes, and marketing campaigns.

  • HubSpot

    Known for its inbound marketing and sales tools, it helps track customer interactions and manage sales pipelines.

  • Microsoft Dynamics CRM

    Provides comprehensive customer relationship management solutions, integrating seamlessly with other Microsoft products.
2. Enterprise Resource Planning (ERP)
  • SAP

    A leading ERP system that provides extensive functionalities for managing various business processes, including finance, logistics, and human resources.

  • Oracle ERP Cloud

    Offers a complete suite of ERP applications designed to streamline business processes and improve productivity.

  • Microsoft Dynamics 365

    Combines ERP and CRM capabilities to provide a unified solution for managing business operations.
3. Payment gateways
  • PayPal

    It is widely used for its ease of integration and customer trust, providing various payment solutions, including credit card processing and international transactions.

  • Stripe

    Known for its developer-friendly API, it offers a flexible payment processing platform suitable for various business models.

  • Square

    Provides comprehensive payment processing solutions along with point-of-sale (POS) systems, particularly useful for omnichannel businesses.
4. Marketing automation
  • Mailchimp

    Popular for email marketing automation, it integrates easily with ecommerce platforms to manage campaigns and customer communications.

  • Marketo

    Offers advanced marketing automation capabilities, including lead management and analytics.

  • HubSpot Marketing Hub

    Provides tools for email marketing, social media management, and content creation, integrating seamlessly with other HubSpot products.
5. Inventory and order management
  • NetSuite

    An integrated cloud business software suite, it helps manage inventory, order processing, and supply chain logistics.

  • TradeGecko

    It focuses on inventory management for ecommerce, offering integrations with various sales channels and accounting software.

  • ShipStation

    Streamlines shipping processes, integrates with major ecommerce platforms and carriers, and provides order management features.

By focusing on these integration capabilities and popular tools, enterprises can ensure that their ecommerce platform supports efficient operations, enhances customer experiences, and scales with business growth.

User experience

The UX is a critical factor in driving engagement, conversion, and loyalty in ecommerce. An enterprise ecommerce platform should prioritize intuitive navigation, responsive design, and personalized content to deliver a seamless and delightful shopping experience across devices and touchpoints. From the first interaction to checkout and post-purchase support, every aspect of the user journey should be optimized to meet customer expectations and exceed industry standards. Investing in UX not only enhances customer satisfaction but also contributes to higher retention rates, increased sales, and positive brand advocacy. Key points to consider include:

  1. Customer retention and loyalty: A positive user experience keeps customers returning, fostering loyalty. Satisfied customers are more likely to make repeat purchases and recommend the platform to others.

  2. Conversion rates: A well-designed UX can significantly improve conversion rates. When customers can easily find what they need and complete transactions smoothly, they are more likely to make a purchase.

  3. Reduced cart abandonment: A seamless checkout process minimizes cart abandonment rates. Complicated or slow processes can frustrate customers, leading them to leave without completing their purchase.

  4. Brand perception: A professional and intuitive interface enhances the overall perception of the brand. Customers associate a smooth, pleasant shopping experience with high-quality products and services.

  5. Customer support costs: An intuitive UX can reduce the need for customer support. When users can easily navigate and resolve their issues, the load on support teams decreases.

Features that enhance UX

1. Mobile responsiveness:

With the increasing use of smartphones for online shopping, a mobile-responsive design is crucial. This ensures that the platform functions well on all devices, providing a consistent experience regardless of screen size.

  • Adaptive layouts: Automatically adjust the layout to fit different screen sizes and orientations.
  • Touch-friendly interfaces: Large buttons and easy-to-use touch navigation improve usability on mobile devices.
2. Fast loading times:

Speed is critical in retaining users and preventing them from bouncing off the site. Faster loading pages leads to higher engagement and conversion rates. We at CREA SPACE excel at providing faster loading pages; with our help, you can definitely turbocharge your business into a speed powerhouse!

  • Optimized images and videos: Compressing and properly sizing media files can significantly reduce loading times.
  • Efficient code: Streamlined and minified code enhances performance.
3. Intuitive navigation:

Easy-to-use navigation helps customers find products quickly, enhancing their shopping experience.

  • Clear menus and categories: Well-organized and labeled categories make it easier for customers to browse products.
  • Search functionality Advanced search options, including filters and autocomplete, help users find specific items quickly.
4. Security and trust signals:

Clear indicators of security and trust can reassure customers and enhance their shopping experience.

  • SSL certificates: Visible security badges and SSL certificates ensure customers that their data is protected.
  • Trust badges and reviews: Displaying customer reviews, ratings, and trust badges to build credibility.

By focusing on these key aspects, an enterprise ecommerce platform can significantly improve user experience, thereby enhancing customer satisfaction and driving sales growth.

Analytics and reporting

Data-driven insights are invaluable for understanding customer behavior, identifying trends, and making informed decisions in ecommerce. An enterprise ecommerce platform equipped with robust analytics and reporting features provides actionable intelligence to monitor performance, track key metrics, and drive strategic initiatives. From sales dashboards and conversion funnels to customer segmentation and predictive analytics, access to real-time data empowers you to optimize marketing campaigns, refine product offerings, and enhance overall business performance. Key points to consider include evaluating the platform's analytics tools, customization options for reports and dashboards, integration with third-party analytics solutions, and support for advanced analytics techniques such as machine learning and AI-driven recommendations.

1. Informed strategy development

Data-driven decision making allows businesses to develop strategies based on actual performance metrics rather than assumptions. This ensures that marketing campaigns, inventory management, and customer service initiatives are aligned with real-world needs and trends.

2. Enhanced customer experience

By analyzing customer behavior and preferences, businesses can personalize the shopping experience, improving customer satisfaction and loyalty. Tailored recommendations and targeted marketing can significantly increase conversion rates.

3. Operational efficiency

Analytics helps identify inefficiencies in operations such as supply chain bottlenecks, poor-performing products, and website issues. This enables businesses to optimize processes, reduce costs, and improve overall efficiency.

4. Competitive advantage

Companies that leverage data effectively can anticipate market trends, understand competitive dynamics, and respond swiftly to changes. This agility provides a competitive edge in a rapidly evolving ecommerce landscape.

5. Financial performance

Understanding financial metrics and sales data enables better budgeting, forecasting, and financial planning. Businesses can identify high-margin products, understand seasonality, and make investment decisions that maximize return on investment (ROI).

Types of reports and analytics tools to seek

1. Sales reports
  • Revenue reports: Detailed breakdown of revenue by product, category, and time period.
  • Conversion rates: Analysis of the percentage of visitors who make a purchase.
  • Average order value (AOV): Insights into the average amount spent per transaction.
2. Customer analytics
  • Customer segmentation: Data on different customer groups based on behavior, demographics, and purchasing patterns.
  • Customer lifetime value (CLV): Prediction of the total value a customer will bring over their lifetime.
  • Churn rate: Percentage of customers who stop purchasing over a given period.
3. Website analytics
  • Traffic reports: Data on website visits, page views, and session durations.
  • Bounce rate: Percentage of visitors who leave the site after viewing only one page.
  • Conversion funnel: Visualization of the steps customers take from landing on the site to completing a purchase, identifying drop-off points.
4. Product performance
  • Best/worst selling products: Analysis of top and bottom performers in terms of sales volume and revenue.
  • Inventory turnover: Metrics on how quickly products are sold and replaced in inventory.
  • Return rates: Data on the frequency and reasons for product returns.
5. Marketing analytics
  • Campaign performance: Effectiveness of various marketing campaigns across different channels.
  • ROI on advertising spend: Return on investment for advertising efforts on platforms like Google Ads, social media, and email marketing.
  • Customer acquisition cost (CAC): The cost associated with acquiring a new customer.
6. Operational reports
  • Order fulfillment metrics: Data on order processing times, shipping times, and fulfillment accuracy.
  • Supplier performance: Insights into the reliability and performance of suppliers.
  • Logistics and delivery metrics: Analysis of shipping costs, delivery times, and logistics efficiency.
7. Advanced analytics tools
  • Predictive analytics: Tools that use historical data to predict future trends and customer behavior.
  • AI and machine learning: Technologies that enhance personalization, automate recommendations, and optimize pricing strategies.
  • Real-time dashboards: Interactive and real-time data visualization tools that provide up-to-the-minute insights.
8. Tools you might want to use
  • Google Analytics: Essential for tracking and analyzing website traffic, customer behavior, and conversion rates.
  • Tableau: A powerful data visualization tool that helps create interactive and shareable dashboards.
  • Looker: Provides robust data analytics and business intelligence capabilities, integrating well with various data sources.

In summary, an enterprise ecommerce platform should provide comprehensive analytics and reporting features that enable data-driven decision making. This includes a wide array of reports and advanced analytics tools that offer deep insights into sales, customer behavior, marketing effectiveness, and operational efficiency. If you're looking for a company that provides a high level of analytics, our team at CREA SPACE could be the answer. Our prescious CREA SPACE Platform, integrated seamlessly with Mixpanel, offers advanced user tracking features that transcend the basics, giving you deep insights into user behavior and engagement. Here you can read more about our WordPress Mixpanel integration.

How to choose the right platform for your business

Assessing your business needs

Understanding your current pain points and future growth plans is crucial. Start by identifying the specific challenges your business faces. For instance, do you need better data management, improved customer relationship management, or enhanced ecommerce capabilities? Additionally, consider how your business plans to grow. Will you need more advanced features, greater scalability, or additional integrations in the future? Mapping out these needs will help you narrow down the platforms that can effectively address both your immediate requirements and long-term goals.

Budget considerations

Balancing cost with necessary features is vital to ensuring you get the best value for your investment. Create a detailed budget that outlines how much you can afford to spend on a platform. Then, list the essential features your business needs and those that are nice to have. Compare the costs of various platforms against this list. Remember, the cheapest option isn’t always the best; it’s about finding a platform that offers the right balance of cost and functionality. Consider potential hidden costs such as setup fees, maintenance, and upgrade expenses.

Vendor support and community

The importance of reliable support and an active user community cannot be overstated. A platform with strong vendor support ensures that you can get help when you need it, whether it's through troubleshooting, customization, or regular updates. Additionally, an active user community can be a valuable resource for tips, best practices, and solutions to common problems. Look for platforms with positive reviews regarding their customer support and vibrant forums or user groups.

Demo and trial periods

Trying before buying is an essential step to ensure the platform meets your needs. Most vendors offer demo versions or trial periods that allow you to test the platform’s features and usability. Take advantage of these opportunities to see how well the platform integrates with your existing systems, how user-friendly it is, and whether it truly addresses your business challenges. Engage your team during this trial period to get their feedback and ensure the platform is a good fit for everyone who will be using it.

By carefully considering these factors, you can make an informed decision and choose a platform that supports your business effectively both now and in the future.

Success stories of enterprise ecommerce platforms

1. Nike (platform: Shopify Plus)

Nike, one of the world's leading sportswear brands—and already mentioned in this blog post—utilized Shopify Plus to enhance their direct-to-consumer (DTC) sales strategy. They aimed to create a more personalized shopping experience and streamline their ecommerce operations.

How the platform helped

  • Scalability: Shopify Plus provided Nike with the ability to handle high traffic volumes, particularly during product launches and peak shopping seasons.

  • Customization: The platform allowed Nike to create a unique and branded online store that resonates with their global audience.

  • Integration: Nike integrated their ecommerce store with various other systems, such as inventory management and CRM, ensuring a seamless operation across all channels.

  • Speed and performance: Shopify Plus ensured fast loading times and a smooth user experience, which is crucial for retaining customers and reducing bounce rates.

2. Heinz (platform: BigCommerce)

Heinz, a global leader in the food industry, leveraged BigCommerce to quickly pivot to direct-to-consumer sales during the COVID-19 pandemic. The platform helped them launch an ecommerce site in just a few weeks, ensuring continued service to their customers.

How the platform helped

  • Rapid deployment: BigCommerce enabled Heinz to set up their ecommerce platform swiftly, adapting to the sudden increase in demand for online food purchases.

  • User-friendly interface: The ease of use of BigCommerce allowed Heinz to manage their store with minimal technical expertise.

  • Robust features: Features such as flexible shipping options, secure payment gateways, and advanced analytics helped Heinz enhance the customer experience and make data-driven decisions.

  • SEO and marketing tools: BigCommerce’s built-in SEO tools and marketing capabilities helped Heinz reach a wider audience and improve their online presence.

Common challenges and how to overcome them

Migration issues


  1. Data compatibility: Ensuring data from the old platform is compatible with the new one.

  2. Downtime: Minimizing downtime during the transition to avoid business disruption.

  3. User training: Ensuring that all users are adequately trained on the new system.

  4. Data integrity: Maintaining data integrity during the migration process.

  5. Custom integrations: Recreating custom integrations and ensuring they work smoothly on the new platform.

Tips for a smooth transition

  1. Thorough planning: Create a detailed migration plan outlining each step, potential risks, and mitigation strategies.

  2. Backup data: Ensure all data is backed up before starting the migration to prevent data loss.

  3. Pilot testing: Conduct a pilot test with a small subset of data and users to identify and address issues before full-scale migration.

  4. Data mapping: Map old data fields to new data fields to ensure compatibility and integrity.

  5. Phased approach: Consider a phased migration to gradually transition data and users, allowing for troubleshooting and adjustments.

Custom development


  1. Communication gaps: Miscommunication between developers and stakeholders can lead to misunderstandings and project delays.

  2. Scope creep: Uncontrolled changes in project scope can lead to delays and budget overruns.

  3. Quality control: Ensuring the quality of custom-developed features and integrations.

  4. Timeline management: Keeping the project on schedule amidst potential technical challenges and changes.

Tips for working with developers and managing custom projects

  1. Clear requirements: Define clear, detailed requirements and objectives before the project begins. Use visuals, prototypes, and user stories to communicate your needs.

  2. Regular check-ins: Schedule regular meetings with developers to discuss progress, address any issues, and make necessary adjustments.

  3. Agile methodology: Utilize agile methodologies, such as sprints and iterative development, to ensure continuous progress and flexibility in handling changes.

  4. Documentation: Maintain thorough documentation of requirements, design, code, and testing procedures to ensure consistency and clarity.

Scaling pains


  1. Infrastructure strain: Increased load on servers and infrastructure can lead to performance issues.

  2. Data management: Handling larger volumes of data efficiently and securely.

  3. Team coordination: Managing larger teams and ensuring effective communication and collaboration.

  4. Customer support: Scaling customer support operations to handle a growing customer base.

Strategies to handle growth without hiccups

  1. Scalable infrastructure: Use cloud services and scalable infrastructure to easily adjust resources based on demand. Consider solutions like load balancing, auto-scaling, and content delivery networks.

  2. Performance optimization: Regularly optimize code and database queries to improve performance. Implement caching strategies to reduce server load.

  3. Data management: Implement efficient data storage solutions, such as distributed databases, and ensure data is regularly backed up and secure.

  4. Automation: Automate repetitive tasks, such as deployment and testing, to increase efficiency and reduce the risk of human error.


Selecting the right enterprise ecommerce platform is a crucial decision for any business aiming to thrive in the digital marketplace. By carefully considering factors such as scalability, customization options, integration capabilities, security features, and ongoing support, organizations can ensure they invest in a platform that aligns with their specific needs and objectives. Whether it's BigCommerce Enterprise, Shopify Plus, Salesforce Commerce Cloud, or another leading solution, conducting thorough research and seeking expert advice will empower businesses to make an informed decision that sets them up for long-term success. Remember, the best platform is not just about meeting current requirements but also about accommodating future growth and innovation. So, consider what you've just read here and choose the right enterprise ecommerce platform for yourself! With the right platform, you’ll be selling faster than you can say "out of stock"!